William Arruda in Time Magazine

William Arruda, the Founder of Reach, Founding Partner of the Reach Branding Club, Brandego partner, and friend was interviewed this week for TIME Magazine. The article is called, “It’s a Brand-You World“. The article is in the current TIME Magazine (November 6, 2006 Vol. 168 No. 19) as well as online. Paul Copcutt, a personal brand coach, has a short review of the article.