How Blogging Can Help You Get a New Job
By Sarah E. Needleman – April 10, 2007 – The Wall Street Journal
William Arruda in Time Magazine
November 1, 2006 By
William Arruda, the Founder of Reach, Founding Partner of the Reach Branding Club, Brandego partner, and friend was interviewed this week for TIME Magazine. The article is called, “It’s a Brand-You World“. The article is in the current TIME Magazine (November 6, 2006 Vol. 168 No. 19) as well as online. Paul Copcutt, a personal brand coach, has a short review of the article.
Apple’s brand is about being different…
October 25, 2005 By
“Apple’s brand is about being different, not about building scratch-resistant products”
William Arruda, our friend and Brandego & RBC biz partner contributed to this article…