William Arruda on NECN

We just learned that William Arruda will be a live guest on New England Cable News (NECN) this afternoon, April 30th. The show is Wired with Jim Braude and Leslie Gaydos, and it airs from 4 to 5 PM EDT. It’s a call-in show, so feel free to phone in if you are in the viewing area. Check your cable TV guide for the correct channel.

William will be commenting on the story of the MIT Dean who was just fired for falsifying her resume 28 years ago as well as mentioning the new book, Career Distinction, which he and Kirsten authored.

UPDATE: You can catch the first ten minutes or so of William’s appearance on NECN here: boston.com/news/necn/shows/wired/ The video is called, “Discussion: Lying on your resume”

William Arruda in Time Magazine

William Arruda, the Founder of Reach, Founding Partner of the Reach Branding Club, Brandego partner, and friend was interviewed this week for TIME Magazine. The article is called, “It’s a Brand-You World“. The article is in the current TIME Magazine (November 6, 2006 Vol. 168 No. 19) as well as online. Paul Copcutt, a personal brand coach, has a short review of the article.